Online gaming in Japan

Statistics report on the online game market in Japan

Online gaming in Japan

This report provides statistical information about online gaming in Japan. The initial chapter contains basic market size data for the Japanese video game market as well as for the online game market. The following chapters offer detailed survey-based information on the user base, the average time people spend playing online games, as well as consumer preferences. The concluding chapter shows the attitudes of survey respondents regarding microtransactions. In addition, the chapter also contains a statistic showing the number of consumer consultations recorded by the National Consumer Affairs Center of Japan, which frequently involve the issue of microtransactions.

Table of contents

Overview

7
  • Premium Statistic Gaming market size in Japan 2019-2023
  • Premium Statistic Gaming market size in Japan 2023, by segment
  • Premium Statistic Online game market size in Japan 2015-2023
  • Premium Statistic Online game market size in Japan 2023, by segment
  • Premium Statistic Online game market share in Japan 2023, by segment
  • Premium Statistic Smartphone and tablet online game market size in Japan 2023, by distribution type
  • Premium Statistic PC and console online game market size in Japan 2023, by distribution type

User base

6
  • Premium Statistic Online game penetration rate in Japan 2015-2023
  • Premium Statistic Online game penetration rate among men in Japan 2015-2023
  • Premium Statistic Online game penetration rate among women in Japan 2015-2023
  • Premium Statistic Online game penetration rate in Japan 2023, by age group
  • Premium Statistic Online game penetration rate among men in Japan 2023, by age group
  • Premium Statistic Online game penetration rate among women in Japan 2023, by age group

Average consumption times

6
  • Premium Statistic Average online and social game playtime per weekday Japan FY 2014-2023
  • Premium Statistic Average online and social game playtime of men per weekday Japan FY 2014-2023
  • Premium Statistic Average online and social game playtime of women per weekday Japan FY 2014-2023
  • Premium Statistic Average online and social game playtime per weekday Japan FY 2023, by age
  • Premium Statistic Average online and social game playtime of men per weekday Japan FY 2023, by age
  • Premium Statistic Average online and social game playtime of women per weekday Japan FY 2023, by age

Consumer preferences

6
  • Premium Forecast Most used devices for video games in Japan 2024
  • Premium Forecast Video game purchases in Japan 2024
  • Premium Statistic Leading criteria for choosing mobile games on smartphones Japan 2023
  • Premium Statistic Leading criteria for choosing consumer games Japan 2023
  • Premium Statistic Leading mobile game genres on smartphones Japan 2024
  • Premium Statistic Leading consumer game genres Japan 2024

Microtransactions

8
  • Premium Statistic Share of people who ever made an in-game purchase in Japan 2024
  • Premium Statistic Share of people who ever made an in-game purchase in Japan 2024, by gender
  • Premium Statistic Share of people who ever made an in-game purchase in Japan 2024, by age group
  • Premium Statistic Attitude on in-game billing among teenagers Japan 2024
  • Premium Statistic Attitude on in-game billing among teenagers Japan 2024, by gender
  • Premium Statistic Attitude on in-game billing among teenagers Japan 2024, by educational institution
  • Premium Statistic Share of teenagers who regret spending money on in-game billing Japan 2024
  • Premium Statistic Number of consumer affairs consultations regarding online games in Japan 2021-2024

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