Brand KPIs for chocolate & candy bars: Toblerone in the United Kingdom

Consumer Insights report

Brand KPIs for chocolate & candy bars: Toblerone in the United Kingdom

This report is based on the performance of Toblerone in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Toblerone against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for chocolate & candy bars: Toblerone in the United Kingdom

  • Toblerone's branding resonates more with Gen X
  • Toblerone generally appeals to women more than men
  • Among Toblerone enthusiasts, 39% fall under the high-income category
  • Among Toblerone fans, 49% state that they get excited about chocolate & candy bar products
  • 84% of Toblerone consumers display loyalty towards the brand

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