Brand KPIs for jewelry: Tiffany & Co. in the United States

Selected insights on brand KPIs for jewelry: Tiffany & Co. in the United States

• Tiffany & Co.'s branding resonates more with Gen X
• Tiffany & Co. generally appeals to women more than men
• Among Tiffany & Co. enthusiasts, 39% fall under the high-income category
• Among Tiffany & Co. fans, 45% state that they get excited about jewelry
• 76% of Tiffany & Co. owners display loyalty towards the brand

Introduction

• Study details
• Key insights

Brand profile

• Snapshot
• Consumer demographics
• Qualities
• Attitudes

Brand KPIs & benchmarking

• Industry comparison
• Awareness
• Popularity
• Ownership
• Loyalty
• Buzz

Appendix

• Consumer Insights
• Authors