Brand KPIs for jewelry: Helzberg Diamonds in the United States

Consumer Insights report

Brand KPIs for jewelry: Helzberg Diamonds in the United States

This report is based on the performance of Helzberg Diamonds in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Helzberg Diamonds against the jewelry industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for jewelry: Helzberg Diamonds in the United States

  • Helzberg Diamonds's branding resonates more with Gen X
  • Helzberg Diamonds generally appeals to women and men equally
  • Among Helzberg Diamonds enthusiasts, 40% fall under the high-income category
  • Among Helzberg Diamonds fans, 46% state that they get excited about jewelry
  • 61% of Helzberg Diamonds owners display loyalty towards the brand

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