Consumer behavior in Italy

Statistics report on consumer behavior in Italy

Consumer behavior in Italy

This report presents statistical data on consumer behavior in Italy. The first chapter is an overview including retail trade sales and inflation data, and it is followed by statistics on shopping behavior and product shopping; as well as grocery, online, and holiday shopping.

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Table of contents

Overview

7
  • Premium Statistic Retail trade sales volume index in Italy 2010-2023
  • Premium Statistic Retail sales year-over-year change in Italy 2018-2024
  • Premium Statistic Retail trade sales monthly index in Italy 2017-2023
  • Premium Statistic Household expenditure in Italy 2019-2022, by category
  • Basic Statistic Saving rate of households in Italy 2016-2024
  • Basic Statistic Consumer price index change in Italy 2004-2023
  • Basic Statistic Monthly consumer price index in Italy 2020-2023

Shopping behavior

6
  • Premium Statistic Consumers changing their behavior to trade down in Italy 2024, by generation
  • Premium Statistic Consumers changing their behavior to trade down in Italy 2024, by income level
  • Premium Forecast Sources of inspiration for new products in Italy 2024
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Consumer attitude towards "Made in Italy" products in Italy 2023
  • Premium Statistic Drivers of customer loyalty in Italy 2023

Product categories

7
  • Premium Forecast Most common offline purchases by type in Italy 2024
  • Premium Forecast Purchase intention by category in Italy 2024
  • Premium Forecast Interest in product categories in Italy 2024
  • Premium Forecast Brand awareness by category in Italy 2024
  • Premium Forecast Most common second-hand purchases by category in Italy 2024
  • Premium Forecast Importance of low-priced products by category in Italy 2024
  • Premium Forecast Importance of luxury/premium products by category in Italy 2024

Grocery shopping

4
  • Premium Statistic Italy: frequency of grocery shopping Italy 2024
  • Premium Statistic Italy: frequency of grocery shopping by gender in Italy 2024
  • Premium Statistic Italy: frequency of grocery shopping by age in Italy 2024
  • Basic Statistic Consumers shopping for groceries by store type in Italy 2023

Online shopping

5
  • Premium Forecast Attitudes towards online shopping in Italy 2024
  • Premium Forecast Most returned online purchases by category in Italy 2024
  • Premium Forecast Most popular online shops in Italy 2024
  • Premium Forecast Most popular categories for online purchases in Italy 2024
  • Premium Forecast Most common online purchases by device in Italy 2022

Holiday shopping

5
  • Premium Statistic Most popular gifts during holiday season in Italy 2023
  • Premium Statistic Favorite shopping channels for Christmas gifts in Italy 2023
  • Premium Statistic Spending cutback intentions on holiday season in Italy 2022-2023
  • Premium Statistic Share of Italian people who are going to purchase Christmas gifts 2010-2023
  • Premium Statistic Shopping intentions during Black Friday in Italy 2023, by channel
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