Advertising and marketing to children and teenagers in Brazil

Statistics report on advertising and marketing to children and teenagers in Brazil

Advertising and marketing to children and teenagers in Brazil

A compilation of the latest statistics on advertising and marketing towards children and teenagers in Brazil, with a strong focus on digital strategies. It provides an overview of the market before delving into kids' consumption and perception of ads and marketing tactics. The report details their impact on households' consumption. It also includes rankings of the entertainment brands with the highest awareness rates and children's favorite advertisers. Finally, a spotlight chapter addresses parental advisory on ads in Brazil.

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Table of contents

Overview

8
  • Premium Statistic Advertising spending in Brazil 2022-2026
  • Premium Statistic Digital advertising spending in Brazil 2015-2023
  • Premium Statistic Brazil: total population 2015-2030, by age
  • Basic Statistic Brazil: share of internet users 2023, by age group
  • Basic Statistic Age distribution of online shoppers in Brazil 2023
  • Basic Statistic Brazil: social media usage rate 2017-2023, by age
  • Premium Statistic Brazil: most popular mobile apps among children 2023, by age group
  • Premium Statistic Share of internet users viewing influencers' videos in Brazil 2019-2023, by age group

Advertising consumption and perception

4
  • Premium Statistic Leading factors influencing brand choice among children and teenagers in Brazil 2023
  • Premium Statistic Children and teenagers' leading actions taken right after seeing an ad in Brazil 2023
  • Premium Statistic Favorite brand categories among children and teenagers in Brazil 2023, by age group
  • Premium Forecast Gen Z attitudes to online advertising in Brazil in 2023

Impact on households' consumption

6
  • Premium Statistic Share of children & teenagers influencing families' purchase decisions in Brazil 2023
  • Premium Statistic Share of minors asking for a product due to online ads in Brazil 2023, by age group
  • Premium Statistic Online ads' impact on minors' purchase intentions in Brazil 2023, by age and category
  • Premium Statistic Parents buying items children asked for after seeing online ads in Brazil 2023
  • Basic Statistic Parents buying items kids asked for due to online ads in Brazil 2023, by age group
  • Premium Statistic Parents buying items kids wanted due to online ads in Brazil 2023, by child's gender

Most well-known entertainment brands

8
  • Premium Statistic Entertainment brands with highest awareness among girls aged 0-2 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among boys aged 0-2 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among girls aged 3-6 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among boys aged 3-6 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among girls aged 7-9 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among boys aged 7-9 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among girls aged 10-14 in Brazil 2023
  • Premium Statistic Entertainment brands with highest awareness among boys aged 10-14 in Brazil 2023

Favorite brands

9
  • Premium Statistic Favorite brands among children and teenagers in Brazil 2023
  • Premium Statistic Favorite entertainment brands among girls aged 0-2 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among boys aged 0-2 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among girls aged 3-6 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among boys aged 3-6 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among girls aged 7-9 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among boys aged 7-9 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among girls aged 10-14 in Brazil 2023
  • Premium Statistic Favorite entertainment brands among boys aged 10-14 in Brazil 2023

Spotlight: parental advisory

4
  • Premium Statistic Share of minors accessing inappropriate online ads in Brazil 2023, by age group
  • Premium Statistic Pieces of advice parents gave to their children regarding online ads in Brazil 2023
  • Premium Statistic Parental pieces of advice about online ads in Brazil 2023, by child's age group
  • Basic Statistic Parents' advice to children regarding online ads in Brazil 2023, by child's gender
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