Luxury goods industry, Gen Z and millennials

Statistics report on the luxury goods industry, Gen Z and millennials

Luxury goods industry, Gen Z and millennials

This report offers an overview of the luxury goods industry and how Gen Z and millennials engage with brands and values in the luxury space. The report opens with an overview chapter on the state of the industry before moving on the brand rankings, users' social media interactions with luxury brands, and leading sales channels for Gen Z and millennials' luxury purchases.

Table of contents

Overview

5
  • Premium Statistic Share of the personal luxury goods market worldwide in 2023, by generation
  • Premium Statistic Share of the luxury goods market worldwide in 2023, by region
  • Premium Statistic Value of the luxury goods market worldwide by product category in 2023
  • Premium Statistic Value of the global personal luxury goods market 1996-2023
  • Premium Statistic Value of the online personal luxury goods market worldwide 2004-2023

Brand rankings

7
  • Premium Statistic Luxury brand awareness in China 2024, by age group
  • Premium Statistic Luxury brand awareness in Hong Kong 2024, by age group
  • Premium Statistic Most owned luxury brands in Japan 2024, by age
  • Premium Statistic Popular luxury brands in Japan 2024, by age
  • Premium Statistic Awareness of luxury brands South Korea 2024, by age
  • Premium Forecast Most popular luxury brands among millennials and Gen Z UK 2024
  • Premium Forecast Most popular luxury brands among millennials and Gen Z in the U.S. 2024

Attitudes towards luxury sector

7
  • Basic Statistic Willingness to spend more on luxury beauty among U.S. Gen Z and millennials 2023
  • Premium Statistic Luxury and beauty sector favorability among millennials in the U.S. 2020 to 2024
  • Premium Statistic Luxury and beauty sector favorability among Gen Z in the U.S. 2020 to 2024
  • Premium Forecast Importance of luxury/premium products by category among millennials in the U.S. 2024
  • Premium Forecast Importance of luxury/premium products by category among Gen Z in the U.S. 2024
  • Premium Statistic Millennials consumers' opinion on luxury brands accessibility in the U.S. 2021-2024
  • Premium Statistic Gen Z consumers' opinion on luxury brands accessibility in the U.S. 2024

Social media interactions

4
  • Premium Statistic Luxury consumers: social media activity related to brands Q1 2024, by age
  • Premium Statistic Purchases of luxury brands & services on social media in NA 2022-2024 by age
  • Premium Statistic Quarterly luxury shopping on social media platforms in Europe 2023-2024, by age group
  • Premium Statistic Behavior of luxury shoppers related to social media Asia 2023

Purchase channels

8
  • Premium Statistic Online luxury shopping in North America Q3 18 - Q1 24 by age
  • Premium Statistic Mobile users of online luxury shopping in North America 2021-2024, by age
  • Premium Statistic Quarterly online luxury shopping via computers in Europe 2018-2024, by age
  • Premium Statistic Online luxury shopping via mobiles and tablets in Europe 2024, by age
  • Premium Statistic Luxury goods shoppers' mobile audience share in the U.S. 2023, by age and gender
  • Premium Statistic Luxury goods shoppers' mobile audience share in the UK 2023, by age and gender
  • Premium Statistic Luxury goods shoppers' mobile audience share in France 2023, by age and gender
  • Premium Statistic Luxury goods shoppers' mobile audience share in Germany 2023, by age and gender

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