YouTube advertising and marketing in the United States

Statistics report on YouTube advertising and marketing in the United States

YouTube advertising and marketing in the United States

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Table of contents

Global overview

5
  • Basic Statistic YouTube: global advertising revenues as of Q1 2024
  • Premium Statistic YouTube: brand value 2020-2024
  • Basic Statistic Countries with the most YouTube users 2024
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Basic Statistic YouTube: share of Google revenues 2017-2023

U.S. overview

4
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2023
  • Premium Statistic Digital video ad spend in the U.S. 2023, by type
  • Premium Statistic Social network ad spend in the U.S. 2021-2025
  • Premium Statistic Monthly YouTube ad revenue in the U.S. 2023

Marketer usage and influencers

6
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
  • Premium Statistic Global distribution of YouTube influencers 2023, by category
  • Premium Statistic YouTube influencer engagement rates worldwide 2023
  • Premium Statistic YouTube U.S. engagement rates of influencers 2023, by followers

Market leaders

4
  • Premium Statistic YouTube ad spend in the U.S. 2023, by industry
  • Premium Statistic Top YouTube advertisers in the U.S. 2023, by estimated advertising spending
  • Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
  • Premium Statistic Top YouTube U.S. beauty influencers 2023, by engagement rate

Consumer insights

9
  • Premium Forecast Most used social media platforms by type in the U.S. 2023
  • Premium Statistic Social media ad reach in the United States 2024, by platform
  • Premium Statistic Social media ad reach in the United States 2024, by platform & gender
  • Premium Statistic Most used social media channels for brand interaction in the U.S. 2023
  • Basic Statistic U.S. YouTube Shorts viewers 2023-2027
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
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FURTHER REPORTS

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