Social media advertising in South Korea

Statistics report on social media advertising in South Korea

Social media advertising in South Korea

This report presents statistics on social media advertising in South Korea. The report provides an overview of the domestic online advertising market and social media use. The reach and perception of social media ads, and purchasing behavior related to them is also covered. The growing sector of influencer advertising is also highlighted.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the advertising market South Korea 2019-2029
  • Premium Statistic Internet advertising revenue in South Korea 2014-2024
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Forecast Influencer advertising spending South Korea 2017-2028
  • Premium Forecast Per capita influencer advertising spending South Korea 2017-2028

Social media use

6
  • Premium Forecast Social media users in South Korea 2020-2029
  • Premium Statistic Social media user penetration rate South Korea 2019-2028
  • Premium Statistic Social network penetration South Korea Q3 2023
  • Premium Statistic Most frequently used social media in South Korea 2023
  • Premium Forecast Most common social media activities in South Korea 2024
  • Premium Statistic Types of social media account followed South Korea Q3 2023

Ad reach

4
  • Premium Statistic Potential social media ad reach vs. total population South Korea 2024, by platform
  • Premium Statistic Potential social media ad reach vs. internet users South Korea 2024, by platform
  • Premium Statistic Total potential ad reach on social media in South Korea 2024, by platform
  • Premium Statistic Year-on-year change in reported social media ad reach South Korea 2024, by platform

Ad perception

4
  • Premium Statistic Willingness to see sponsored ads on social media South Korea 2023
  • Premium Statistic Reasons for interacting with social media ads South Korea 2023
  • Premium Statistic Most impactful social media ad types South Korea 2023
  • Premium Statistic Reasons for not wanting to see social media ads South Korea 2023

Purchasing behavior

6
  • Premium Statistic Frequency of purchasing something using social media South Korea 2023
  • Premium Statistic Frequency of buying items seen in social media ads South Korea 2023
  • Premium Statistic Commonly used social media platforms for social commerce South Korea 2023
  • Premium Statistic Reasons for social commerce purchases South Korea 2023
  • Premium Statistic Item types purchased using social media South Korea 2023
  • Premium Statistic Reasons for doing no social commerce purchases South Korea 2023

Influencer advertising

6
  • Premium Statistic Share of people who followed social media influencers South Korea 2023
  • Premium Statistic Impact of social media influencers on purchasing South Korea 2023
  • Premium Statistic Influencer type that respondents purchased endorsed products South Korea 2023
  • Premium Statistic Type of purchased influencer-endorsed products South Korea 2023
  • Premium Statistic Acceptable price ranges for an influencer collaboration product South Korea 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer South Korea 2023
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