Grocery delivery: ifood users in Brazil

Consumer Insights report

Grocery delivery: ifood users in Brazil

This report offers the reader a comprehensive overview of ifood users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ifood users in Brazil (''brand users'') against Brazilian grocery delivery users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery delivery: ifood users in Brazil

  • The age distribution of ifood users and grocery delivery users overall is fairly similar
  • Compared to other grocery delivery services, ifood has a relatively high share of female users
  • ifood has a larger share of users with a high income than other grocery delivery services
  • Grocery delivery users in general and ifood users specifically, live in similar type of communities
  • Being successful is less important to ifood users than to other grocery delivery users

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