Grocery delivery: ifood users in Brazil

Selected insights on grocery delivery: ifood users in Brazil

• The age distribution of ifood users and grocery delivery users overall is fairly similar
• Compared to other grocery delivery services, ifood has a relatively high share of female users
• ifood has a larger share of users with a high income than other grocery delivery services
• Grocery delivery users in general and ifood users specifically, live in similar type of communities
• Being successful is less important to ifood users than to other grocery delivery users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors