Target audience: Volleyball/Beach Volleyball players in Brazil

Selected insights on target audience: Volleyball/Beach Volleyball players in Brazil

• Many volleyball/beach volleyball players have a high annual household income
• Safety has less importance to volleyball/beach volleyball players than to the average consumer
• 35% of volleyball/beach volleyball players are innovators or early adopters of new products
• A relatively high share of volleyball/beach volleyball players think that the environment is an issue that needs to be addressed
• Volleyball/Beach Volleyball players remember hearing ads on music portals and streaming services more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Brazil
• Gender of consumers in Brazil
• Level of education in Brazil
• Share of consumers in Brazil in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Brazil live
• Communities where consumers live in Brazil
• Accommodation type and home ownership in Brazil
• LGBTQ+ status of consumers in Brazil

• Most important aspects of life for consumers in Brazil
• Top 10 interests of volleyball/beach volleyball players in Brazil
• Top 10 hobbies and leisure activities of volleyball/beach volleyball players in Brazil
• Top 10 sports activities of volleyball/beach volleyball players in Brazil
• Top 10 sports followed by volleyball/beach volleyball players in Brazil
• Pets living with volleyball/beach volleyball players in Brazil

• Agreement with statements in Brazil
• The 10 most important issues facing Brazil according to volleyball/beach volleyball players
• Political attitudes of consumers in Brazil
• Innovation adopter types based on statements towards innovation by consumers in Brazil
• Economic situation in Brazil as percieved by volleyball/beach volleyball players
• Perceived personal economic situation of volleyball/beach volleyball players
• Agreement with statements regarding economic concerns of volleyball/beach volleyball players

• Type of media consumers in Brazil have been using in the past 4 weeks
• Top 10 social networks used by volleyball/beach volleyball players
• Top 10 channels where volleyball/beach volleyball players in Brazil remember coming across digital advertising
• Places where consumers in Brazil have come across non-digital advertising in the past 4 weeks