Target audience: Herbal supplement users in Mexico

Selected insights on target audience: Herbal supplement users in Mexico

• 39% of herbal supplement users have a medium annual household income
• An honest and respectable life has less importance to herbal supplement users than to the average consumer
• 19% of herbal supplement users are innovators or early adopters of new products
• A relatively high share of herbal supplement users think that health & social security are issues that need to be addressed
• Herbal supplement users remember seeing ads in online stores more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Mexico
• Gender of consumers in Mexico
• Level of education in Mexico
• Share of consumers in Mexico in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Mexico live
• Communities where consumers live in Mexico
• Accommodation type and home ownership in Mexico
• LGBTQ+ status of consumers in Mexico

• Most important aspects of life for consumers in Mexico
• Top 10 interests of herbal supplement users in Mexico
• Top 10 hobbies and leisure activities of herbal supplement users in Mexico
• Top 10 sports activities of herbal supplement users in Mexico
• Top 10 sports followed by herbal supplement users in Mexico
• Pets living with herbal supplement users in Mexico

• Agreement with statements in Mexico
• The 10 most important issues facing Mexico according to herbal supplement users
• Political attitudes of consumers in Mexico
• Innovation adopter types based on statements towards innovation by consumers in Mexico
• Economic situation in Mexico as percieved by herbal supplement users
• Perceived personal economic situation of herbal supplement users
• Agreement with statements regarding economic concerns of herbal supplement users

• Type of media consumers in Mexico have been using in the past 4 weeks
• Top 10 social networks used by herbal supplement users
• Top 10 channels where herbal supplement users in Mexico remember coming across digital advertising
• Places where consumers in Mexico have come across non-digital advertising in the past 4 weeks