Home Décor eCommerce: market data & analysis

Market Insights report

Home Décor eCommerce: market data & analysis

Home Décor eCommerce is one of the smallest markets in the Furniture market with global revenues of US$40.5 billion in 2024. Curtains & Drapes is its largest market, while Candles, Decorations and Carpets & Rugs also being significant markets.

Whats included?

  • All relevant Home Décor eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Home Décor comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Key players in the market are companies such as Wayfair, Houzz, and Overstock.
The eCommerce Home Décor market refers to the online buying and selling of various home decorative items and furnishings, including furniture, lighting fixtures, textiles, accessories, and other decorative products for residential spaces. It encompasses a wide range of products that are used to enhance and beautify interior spaces, as well as outdoor areas of homes. Customers can browse and purchase these products through online platforms and websites, with the convenience of home delivery. eCommerce Home Décor enables consumers to explore a wide variety of options, compare prices, and easily find unique and stylish pieces to suit their personal style and preferences.

The market segment Home Décor is split into the following sub-segments: Candles, Carpets & Rugs, Curtains & Drapes and Decorations.


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