Tissue & Hygiene Paper eCommerce: market data & analysis

Market Insights report

Tissue & Hygiene Paper eCommerce: market data & analysis

Tissue & Hygiene Paper eCommerce is one of the biggest markets in the Household Essentials market with global revenues of US$74.8 billion in 2024. Toilet Paper is its largest market, while Household Paper, Incontinence and Feminine Hygiene also being significant markets.

Whats included?

  • All relevant Tissue & Hygiene Paper eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Tissue & Hygiene Paper comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included.Key players in the market are companies, such as Kimberly-Clark, Procter & Gamble, and Essity.
The eCommerce Tissue & Hygiene Paper market refers to the online retailing of various tissue and hygiene paper products. These products include toilet paper, facial tissues, paper towels, napkins, sanitary pads, and diapers, among others. The market encompasses the revenue generated from the online sales of these products directly to consumers (B2C) and excludes sales between businesses (B2B) and individual consumers (C2C) as well as reCommerce activities.

The market segment Tissue & Hygiene Paper is split into the following sub-segments: Household Paper, Paper Tissues, Toilet Paper, Baby Diapers, Face Mask, Feminine Hygiene and Incontinence.


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