Home & Laundry Care eCommerce: market data & analysis

eCommerce Home & Laundry Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.Key players in the market are companies, such as Procter & Gamble, Unilever, and Henkel.
The eCommerce Home & Laundry Care market refers to the buying and selling of home and laundry care products through online platforms. This market includes a wide range of products such as detergents, fabric softeners, stain removers, household cleaning products, and air fresheners, among others. Consumers can conveniently purchase these products from various online retailers and marketplaces, eliminating the need to visit physical stores. The eCommerce Home & Laundry Care market allows consumers to browse and compare different products, read online reviews, and make purchases from the comfort of their own homes.

The market segment Home & Laundry Care is split into the following sub-segments: Dishwashing Detergents, Household Cleaners, Laundry Care and Polishes, Room Scents & Insecticides.

Overview

• Summary
• Market Definition
• Key Takeaways
• Market Scopes

• Revenue
• Average Revenue per User
• Users
• Online & Offline Split
• Mobile/Desktop Split
• Penetration rate

• Product Overview
• Author

For focus regions & countries: China, U.S., Germany, UK and Japan:

• Global segment sizes forecast in billion US$
• Revenue forecast in billion US$
• Number of users forecast in millions
• Average revenue per user forecast in US$
• eCommerce segment revenues in Europe in 2024