Musical Instruments eCommerce: market data & analysis

Market Insights report

Musical Instruments eCommerce: market data & analysis

Musical Instruments eCommerce is one of the smallest markets in the Toys & Hobby market with global revenues of US$13.0 billion in 2024. Parts & Accessories of Musical Instruments is its largest market, while Electronic & Electromechanical Musical Instruments, Wind Instruments and String Instruments also being significant markets.

Whats included?

  • All relevant Musical Instruments eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Musical Instruments comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Key players in the market are Guitar Center, Sweetwater, and Thomann.
The eCommerce Musical Instruments market refers to the online buying and selling of musical instruments, including guitars, pianos, drums, keyboards, and other related accessories. This market involves the purchase of musical instruments through various eCommerce platforms and websites, allowing customers to conveniently browse and purchase a wide range of instruments and equipment online.

The market segment Musical Instruments is split into the following sub-segments: Acoustic Pianos & Stringed Keyboard Instruments, Electronic & Electromechanical Musical Instruments, Parts & Accessories of Musical Instruments, Percussion Instruments, String Instruments and Wind Instruments.


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