Cosmetics eCommerce: market data & analysis

Market Insights report

Cosmetics eCommerce: market data & analysis

Cosmetics eCommerce is one of the biggest markets in the Beauty & Personal Care market with global revenues of US$47.0 billion in 2024. Face is its largest market, while Eyes, Lips and Nails also being significant markets.

Whats included?

  • All relevant Cosmetics eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Cosmetics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.Key players in the market are companies such as Sephora, Ulta Beauty, and L'Oréal.
The eCommerce Cosmetics market refers to the online retailing and purchasing of cosmetic products, including skincare, makeup, haircare, and personal care items, through various digital platforms and websites. It encompasses the sales and distribution of a wide range of cosmetic products, targeting individual consumers for personal use. The eCommerce Cosmetics market allows customers to conveniently browse and purchase cosmetic products from the comfort of their own homes, providing them with access to a wide selection of brands, product reviews, and competitive prices.

The market segment Cosmetics is split into the following sub-segments: Eyes, Face, Lips, Nails and Natural Cosmetics.


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