Cosmetics eCommerce: market data & analysis

eCommerce Cosmetics comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce is not included. Additional definitions can be found on each respective market page.Key players in the market are companies such as Sephora, Ulta Beauty, and L'Oréal.
The eCommerce Cosmetics market refers to the online retailing and purchasing of cosmetic products, including skincare, makeup, haircare, and personal care items, through various digital platforms and websites. It encompasses the sales and distribution of a wide range of cosmetic products, targeting individual consumers for personal use. The eCommerce Cosmetics market allows customers to conveniently browse and purchase cosmetic products from the comfort of their own homes, providing them with access to a wide selection of brands, product reviews, and competitive prices.

The market segment Cosmetics is split into the following sub-segments: Eyes, Face, Lips, Nails and Natural Cosmetics.

Overview

• Summary
• Market Definition
• Key Takeaways
• Market Scopes

• Revenue
• Average Revenue per User
• Users
• Online & Offline Split
• Mobile/Desktop Split
• Penetration rate

• Product Overview
• Author

For focus regions & countries: China, U.S., Germany, UK and Japan:

• Global segment sizes forecast in billion US$
• Revenue forecast in billion US$
• Number of users forecast in millions
• Average revenue per user forecast in US$
• eCommerce segment revenues in Europe in 2024