Market Insights report
Toys & Games eCommerce is one of the biggest markets in the Toys & Hobby market with global revenues of US$55.1 billion in 2024. Plastic & Other Toys is its largest market, while Toys for Toddlers & Kids, Dolls & Stuffed Toys and Construction Sets & Models also being significant markets.
Whats included?
eCommerce Toys & Games comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Key players in the market are companies such as Amazon, Walmart, and Target.
The eCommerce Toys & Games market refers to the online platform where customers can purchase a wide range of toys and games for various age groups. This market includes the sale of toys and games through online channels, such as websites and mobile applications, where customers can browse and purchase products conveniently from their own homes.
The market segment Toys & Games is split into the following sub-segments: Construction Sets & Models, Action Figures, Board Games, Card Games, Dolls & Stuffed Toys, Plastic & Other Toys, Puzzles and Toys for Toddlers & Kids.
Overview
For focus regions & countries: China, U.S., Germany, UK and Japan:
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