Eyewear eCommerce: market data & analysis

Market Insights report

Eyewear eCommerce: market data & analysis

Eyewear eCommerce is one of the smallest markets in the eCommerce Market Outlook market with global revenues of US$30.0 billion in 2024. Spectacle Lenses is its largest market, while Sunglasses, Contact Lenses and Eyewear Frames also being significant markets.

Whats included?

  • All relevant Eyewear eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and Japan
  • Key players and shop analysis
  • Trends and market developments


Table of contents

eCommerce Eyewear comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.Key players in the market are companies, such as Warby Parker, Zenni Optical, and GlassesUSA.
The eCommerce Eyewear market refers to the online purchase and sale of eyewear products, including prescription glasses, sunglasses, contact lenses, and related accessories. This market involves the electronic buying and selling of eyewear products through various online platforms, such as dedicated eCommerce websites and mobile applications. Customers can browse and select eyewear products, customize them as per their requirements, and complete the purchase transaction online. The eCommerce Eyewear market offers a convenient and accessible way for consumers to shop for eyewear products from the comfort of their homes, providing a wide range of options, competitive pricing, and personalized customer experiences.

The market segment Eyewear is split into the following sub-segments: Contact Lenses, Eyewear Frames, Spectacle Lenses and Sunglasses.


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