The market consists out of two markets:
- The Home & Laundry Care market includes digital sales of products such as detergents, fabric softeners, stain removers, household cleaning products, and air fresheners, among others.
- The Tissue & Hygiene Paper market consists of various paper and tissue products that are used for personal hygiene, such as toilet paper, facial tissues, paper towels, napkins, sanitary pads, and diapers, among others.
Additional information: eCommerce Household Essentials comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.Key players in the market are companies, such as Procter & Gamble, Unilever, and Henkel.
- The Home & Laundry Care market includes digital sales of products such as detergents, fabric softeners, stain removers, household cleaning products, and air fresheners, among others.
- The Tissue & Hygiene Paper market consists of various paper and tissue products that are used for personal hygiene, such as toilet paper, facial tissues, paper towels, napkins, sanitary pads, and diapers, among others.
The market segment Household Essentials is split into the following sub-segments: Home & Laundry Care and Tissue & Hygiene Paper.
For focus regions & countries: China, U.S., Germany, UK and Japan:
- Global segment sizes forecast in billion US$
- Revenue forecast in billion US$
- Number of users forecast in millions
- Average revenue per user forecast in US$
- eCommerce segment revenues in Europe in 2024
