Loyalty programs in Australia

Statistics report on loyalty programs in Australia

Loyalty programs in Australia

This statistics report provides a range of statistics and facts on loyalty programs in Australia. It includes an overview of consumer loyalty drivers and popular domestic and international loyalty schemes among Australians, before diving into rewards programs engagement, membership rates, and loyalty benefit preferences.

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Table of contents

Overview

5
  • Premium Statistic Drivers of customer loyalty Australia Q3 2023
  • Premium Statistic Drivers of customer loyalty Australia Q3 2023, by age
  • Premium Statistic Most popular retail loyalty programs among consumers Australia 2024, by membership
  • Premium Statistic Most popular frequent flyer programs among consumers Australia 2023, by membership
  • Premium Statistic Most popular hotel loyalty programs among consumers Australia 2023, by membership

Loyalty program engagement

5
  • Premium Statistic Average number of loyalty program memberships per person Australia 2016-2024
  • Premium Statistic Share of consumers enrolled in at least one loyalty program Australia 2016-2024
  • Premium Statistic Share of consumers enrolled in 10 loyalty programs or more Australia 2016-2024
  • Premium Statistic Share of users who were active in their enrolled loyalty programs Australia 2015-2024
  • Premium Statistic Number of rewards programs subscribed to by online shoppers Australia 2024

Loyalty program membership

5
  • Premium Statistic Number of Woolworths Everyday Rewards members FY 2018-2023
  • Premium Statistic Number of active My Dan's members Endeavour Group FY 2021-2024
  • Premium Statistic Number of Qantas Frequent Flyer program members FY 2018-2024
  • Premium Statistic Number of active Myer One members Myer Holdings Limited FY 2022-2024
  • Premium Statistic Share of shoppers who have an Amazon Prime membership Australia 2023

Retail loyalty program benefits

6
  • Premium Statistic Preferences for retail loyalty program benefits Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Gen Z Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Millennials Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Gen X Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Boomers Australia 2024
  • Premium Statistic How Coles and/or Woolworths loyalty program members use their points Australia 2023

Travel loyalty program benefits

3
  • Premium Statistic Leading reasons for interest in travel loyalty programs Australia 2023
  • Premium Statistic Perceived benefits of airline loyalty programs Australia 2023
  • Premium Statistic Perceived benefits of hotel loyalty programs Australia 2023
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