Global Popularity Index: fragrances

Global Popularity Index: fragrances

From everyday perfumes to signature smells, fragrances are a key part of beauty routines of millions of consumers worldwide. Looking at the most popular fragrance brands in the United States, Brazil, United Kingdom, Italy, France, Germany and Spain, this report uncovers the trends and tastes that drive consumer interest in fragrances including brands in the women's, men's and unisex categories.

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Table of contents

Women’s fragrances – country rankings

  • United States
  • Brazil
  • United Kingdom
  • Italy
  • France
  • Germany
  • Spain

Men’s fragrances – country rankings
  • United States
  • Brazil
  • United Kingdom
  • Italy
  • France
  • Germany
  • Spain

Key players
  • Christian Dior facts
  • Spotlight on Dior Sauvage
  • Chanel facts
  • Selected Puig brands
  • Selected L'Oréal Luxe brands

Industry trends
  • The comeback of celebrity fragrances
  • Celebrity fragrances – country rankings
  • Unisex fragrances are gaining popularity
  • Unisex fragrances – country rankings
  • PerfumeTok
  • Upcoming trends

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