Shopping tourism in Japan

Japan has experienced an unprecedented surge in inbound tourism during the past decade. This report shines light upon the importance of shopping to Japan's inbound tourism. After putting the inbound tourism segment into context relative to the rest of the travel and tourism industry in Japan, the report identifies the chief factors that dictate the development of the shopping segment. It further establishes current trends and noteworthy characteristics of the shopping segment of inbound tourism. This includes, among others, data on consumer behavior and consumer satisfaction. Lastly, the report provides insights on aspects that enable shopping tourism in Japan, such as the availability of flexible payment methods, and the introduction and spread of tax-free shops.