Brand KPIs for AI tools: Microsoft Bing Chat in the United States

Statista Consumer Insights report

Brand KPIs for AI tools: Microsoft Bing Chat in the United States

This report is based on the performance of Microsoft Bing Chat in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Microsoft Bing Chat against the ai tools industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for AI tools: Microsoft Bing Chat in the United States

  • Microsoft Bing Chat's branding resonates more with Gen X
  • Microsoft Bing Chat generally appeals to men more than women
  • Among Microsoft Bing Chat enthusiasts, 40% fall under the high-income category
  • Among Microsoft Bing Chat fans, 31% claim that AI tools are part of their everyday life
  • 78% of Microsoft Bing Chat users display loyalty towards the brand

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