Social commerce in the United Arab Emirates

Statistics report on social commerce in the United Arab Emirates

Social commerce in the United Arab Emirates

This report presents figures about the social commerce market in the United Arab Emirates. It provides an overview on the regional market, social media usage, figures on e-commerce, in addition to influencer marketing.

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Table of contents

Global overview

5
  • Premium Statistic Social commerce as share of total e-commerce worldwide 2018-2028
  • Premium Forecast Social commerce penetration rate worldwide 2019-2029
  • Premium Forecast Global retail e-commerce revenue 2024, by region
  • Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
  • Premium Statistic Main social commerce purchase categories worldwide 2023, by frequency

Social media usage

5
  • Premium Forecast Social media users in the United Arab Emirates 2020-2029
  • Premium Forecast Social network usage by brand in the UAE 2024
  • Premium Forecast Most used social media platforms by type in the UAE 2023
  • Premium Forecast Most common social media activities in the UAE 2024
  • Premium Forecast Social media ad spending UAE 2019-2030

E-commerce figures

2
  • Premium Statistic Value of retail e-commerce UAE 2020-2023
  • Premium Statistic Leading e-commerce segments UAE 2023, by market share

Social commerce

3
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country
  • Premium Statistic Weekly online shopping activity UAE 2023
  • Premium Statistic Consumers having already purchased via live commerce 2023, by country

Influencer marketing

4
  • Premium Statistic Share of Instagram influencer audiences UAE 2023, by age group
  • Premium Statistic Influencer count on TikTok UAE 2023, by follower count
  • Premium Statistic Marketing priorities UAE 2023
  • Premium Statistic Influencer marketing benefits UAE 2023
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