Direct Messaging Advertising: market data & analysis

The Direct Messaging Advertising market is experiencing significant growth worldwide Customers are increasingly turning to direct messaging platforms as a means of communication, and this trend has created new opportunities for advertisers. Direct messaging allows for personalized and targeted advertising, which is highly appealing to customers. Additionally, customers appreciate the convenience of receiving advertisements directly in their messaging apps, as it eliminates the need to navigate through other platforms or websites.

Ad spending in the Direct Messaging Advertising market market worldwide is forecasted to reach US$84.47bn in 2024. When considering global figures, the United States stands out as the country with the highest ad spending (US$29,980m in 2024). Direct Messaging Advertising in the Worldwide market is experiencing rapid growth, driven by the increasing demand for personalized and targeted marketing strategies across diverse demographics.

Overview

• Management summary
• Key takeaways
• Market numbers
• Average ad spending per user
• Deep dives

Markets

• Direct Mail Advertising
• Telemarketing
• E-mail Advertising
• Web Push Advertising
• SMS Advertising
• Instant Messaging Advertising

Market overview

• Global sizes and growth rate
• Advertising revenue by region
• Number of Users

KPI comparison

• Revenue forecast with CAGR by region
• Revenue per user in US$ by region