Audio Advertising: market data & analysis

The Audio Advertising market in Worldwide is experiencing significant growth and development due to changing customer preferences and the rise of digital media platforms. Customers are increasingly turning to audio platforms for entertainment and information, leading to a growing demand for audio advertising. This is driven by the convenience and accessibility of audio content, which can be consumed on-the-go and without the need for visual attention. Additionally, customers are becoming more receptive to personalized and targeted advertising, which can be effectively delivered through audio channels.

Ad spending in the Audio Advertising market market worldwide is forecasted to reach US$39.73bn in 2024. When compared globally, the United States is expected to lead in ad spending with US$18,950m in 2024. With the rise of streaming services like Spotify and Pandora, the United States leads in innovative audio advertising strategies worldwide.

Overview

• Management summary
• Key takeaways
• Market numbers
• Average ad spending per user
• Deep dives

Markets

• Traditional Radio Advertising
• Digital Audio Advertising

Market overview

• Global sizes and growth rate
• Advertising revenue by region
• Number of Users

KPI comparison

• Revenue forecast with CAGR by region
• Revenue per user in US$ by region