Out-of-Home Advertising: market data & analysis

The Out-of-Home Advertising market worldwide is undergoing notable growth and development, driven by evolving customer preferences. Customers are increasingly attracted to out-of-home advertising for its capacity to reach a broad audience and leave a lasting impression. The emergence of digital out-of-home advertising has further captivated customers with its dynamic and interactive features. Additionally, customers value the convenience and accessibility of out-of-home advertising, given its visibility round-the-clock and seamless integration into their daily routines.

Out-of-Home Advertising market market in the country in the world is projected to reach US$40.20bn in 2024. The largest market within Out-of-Home Advertising market is Traditional Out-of-Home Advertising with a market volume of US$21.17bn in 2024. 

Overview

• Management summary
• Key takeaways
• Market numbers
• Average ad spending per user
• Deep dives

Markets

• Traditional Out-of-Home Advertising
• Digital Out-of-Home Advertising

Market overview

• Global sizes and growth rate
• Advertising revenue by region
• Number of Users

KPI comparison

• Revenue forecast with CAGR by region
• Revenue per user in US$ by region