TV & Video Advertising: market data & analysis

The TV & Video Advertising market worldwide is experiencing significant growth and development as audience preferences evolve. Advertisers are increasingly turning to TV and video advertising to reach a wider audience and engage with consumers effectively. With the rise of digital platforms and streaming services, viewers have more options than ever before when it comes to consuming content. This shift in preferences has led many people to opt for on-demand services and skip traditional television advertisements. Consequently, advertisers are adapting their strategies to target consumers on these platforms, utilizing targeted ads and sponsored content to capture their attention.

Overview

• Management summary
• Key takeaways
• Market numbers
• Average ad spending per user
• Deep dives

Markets

• Traditional TV Advertising
• Digital Video Advertising

Market overview

• Global market sizes and growth rate
• Revenue of TV and Video Advertising by region
• Revenue of Connected TV Advertising by region
• Revenue on short-form video advertising by region

KPI comparison

• Revenue forecast with CAGR by region
• Revenue per user in US$ by region