Advertising: market data & analysis

Market Insights report

Advertising: market data & analysis

The global Advertising market thrives on evolving consumer preferences, emerging trends, and macroeconomic factors, with a shift towards digital platforms such as social media, online videos, and mobile ads driven by widespread smartphone and internet use. This preference for personalized advertising has led to the rise of programmatic advertising, employing data analytics for targeted messaging. Ad spending in the Advertising market worldwide is forecasted to reach US$1,084.00bn in 2024.The largest market is TV & Video Advertising with a market volume of US$337.50bn in 2024

What's included?

  • All relevant data, including market size & forecasts
  • Regional development with a focus on the Americas, Africa, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Distribution by device type, method, and industry
  • Deep dives

Table of contents

The Advertising market is thriving globally, propelled by shifting customer preferences, emerging trends, local dynamics, and macroeconomic factors. Customers worldwide are increasingly favoring digital advertising platforms like social media, online videos, and mobile ads due to the widespread adoption of smartphones and internet connectivity. They seek personalized ads tailored to their needs, driving the rise of programmatic advertising, which utilizes data analytics for targeted messaging.

Influencer marketing is a dominant trend, with brands leveraging social media influencers to reach younger demographics who trust influencer recommendations. Native advertising, seamlessly integrated into online content, is gaining popularity, especially in the face of declining traditional ad revenues in the online publishing sector.

Ad spending in the Advertising market worldwide is forecasted to reach US$1,084.00bn in 2024. When considering global figures, the United States leads with ad spending projected at US$420bn in 2024. In the Advertising market, 78% of total ad spending will come from digital sources in 2028. In the worldwide Advertising market, digital platforms like Facebook and Google dominate ad spending, reshaping traditional media landscapes globally.

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)