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Market Insights report
The global Advertising market thrives on evolving consumer preferences, emerging trends, and macroeconomic factors, with a shift towards digital platforms such as social media, online videos, and mobile ads driven by widespread smartphone and internet use. This preference for personalized advertising has led to the rise of programmatic advertising, employing data analytics for targeted messaging. Ad spending in the Advertising market worldwide is forecasted to reach US$1,084.00bn in 2024.The largest market is TV & Video Advertising with a market volume of US$337.50bn in 2024
What's included?
The Advertising market is thriving globally, propelled by shifting customer
preferences, emerging trends, local dynamics, and macroeconomic factors.
Customers worldwide are increasingly favoring digital advertising platforms like
social media, online videos, and mobile ads due to the widespread adoption of
smartphones and internet connectivity. They seek personalized ads tailored to
their needs, driving the rise of programmatic advertising, which utilizes data
analytics for targeted messaging.
Influencer marketing is a dominant trend, with brands leveraging social media
influencers to reach younger demographics who trust influencer
recommendations. Native advertising, seamlessly integrated into online content,
is gaining popularity, especially in the face of declining traditional ad revenues in
the online publishing sector.
Ad spending in the Advertising market worldwide is forecasted to reach US$1,084.00bn in 2024. When considering global figures, the United States leads with ad spending projected at US$420bn in 2024. In the Advertising market, 78% of total ad spending will come from digital sources in 2028. In the worldwide Advertising market, digital platforms like Facebook and Google dominate ad spending, reshaping traditional media landscapes globally.
Advertising overview
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Mon - Fri, 9am - 5pm (SGT)
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Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)