Brand KPIs for beer: Pabst Blue Ribbon in the United States

Statista Consumer Insights report

Brand KPIs for beer: Pabst Blue Ribbon in the United States

This report is based on the performance of Pabst Blue Ribbon in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Pabst Blue Ribbon against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for beer: Pabst Blue Ribbon in the United States

  • Pabst Blue Ribbon's branding resonates more with Millennials
  • Pabst Blue Ribbon generally appeals to men more than women
  • Among Pabst Blue Ribbon enthusiasts, 48% fall under the high-income category
  • Among Pabst Blue Ribbon fans, 42% claim that beer products are part of their everyday life
  • 71% of Pabst Blue Ribbon drinkers display loyalty towards the brand

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