Brand KPIs for beer: Modelo in the United States

Selected insights on brand KPIs for beer: Modelo in the United States

• Modelo's branding resonates more with Gen X
• Modelo generally appeals to men more than women
• Among Modelo enthusiasts, 39% fall under the high-income category
• Among Modelo fans, 35% claim that beer products are part of their everyday life
• 83% of Modelo drinkers display loyalty towards the brand

Introduction

• Study details
• Key insights

Brand profile

• Snapshot
• Consumer demographics
• Attitudes

Brand KPIs & benchmarking

• Industry comparison
• Awareness
• Popularity
• Usage
• Loyalty
• Buzz

Appendix

• Consumer Insights
• Authors