Statista Consumer Insights report
This report is based on the performance of Heineken in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Heineken against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.
Topics include:
Selected insights on brand KPIs for beer: Heineken in the United States
Introduction
Brand profile
Brand KPIs & benchmarking
Appendix
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