Statista Consumer Insights report
This report is based on the performance of Guinness in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Guinness against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.
Topics include:
Selected insights on brand KPIs for beer: Guinness in the United States
Introduction
Brand profile
Brand KPIs & benchmarking
Appendix
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