Brand KPIs for beer: Guinness in the United States

Statista Consumer Insights report

Brand KPIs for beer: Guinness in the United States

This report is based on the performance of Guinness in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Guinness against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on brand KPIs for beer: Guinness in the United States

  • Guinness's branding resonates more with Millennials
  • Guinness generally appeals to men more than women
  • Among Guinness enthusiasts, 59% fall under the high-income category
  • Among Guinness fans, 40% claim that beer products are part of their everyday life
  • 81% of Guinness drinkers display loyalty towards the brand

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Global wine market
  • Tea market in Japan
  • Soft drinks in Spain
  • Alcoholic beverage in the Philippines
  • Alcoholic beverages industry in Japan
  • Consumption of alcoholic beverages in Germany
  • Alcoholic beverages market in Australia
  • Alcoholic beverages worldwide
  • Alcoholic beverages in the United States
  • Alcoholic beverages in Brazil
  • Alcoholic beverages in Portugal
  • Beer industry in Sweden
  • Alcoholic beverages market in South Korea
  • Alcoholic beverages in Europe
  • Alcoholic beverages in Latin America
  • Beer industry in Japan
  • Alcoholic beverage retailers in the Nordic countries
  • Beer market in Canada
  • Non-alcoholic beer industry in the United States
  • Alcoholic beverages in Mexico

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu