Brand KPIs for beer: Brooklyn Brewery in the United States

Statista Consumer Insights report

Brand KPIs for beer: Brooklyn Brewery in the United States

This report is based on the performance of Brooklyn Brewery in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Brooklyn Brewery against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for beer: Brooklyn Brewery in the United States

  • Brooklyn Brewery's branding resonates more with Millennials
  • Brooklyn Brewery generally appeals to men more than women
  • Among Brooklyn Brewery enthusiasts, 77% fall under the high-income category
  • Among Brooklyn Brewery fans, 47% claim that beer products are part of their everyday life
  • 62% of Brooklyn Brewery drinkers display loyalty towards the brand

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