Brand KPIs for beer: Blue Moon in the United States

Statista Consumer Insights report

Brand KPIs for beer: Blue Moon in the United States

This report is based on the performance of Blue Moon in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Blue Moon against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for beer: Blue Moon in the United States

  • Blue Moon's branding resonates more with Gen Z
  • Blue Moon generally appeals to men more than women
  • Among Blue Moon enthusiasts, 51% fall under the high-income category
  • Among Blue Moon fans, 35% claim that beer products are part of their everyday life
  • 81% of Blue Moon drinkers display loyalty towards the brand

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