Brand KPIs for beer: Tecate in Mexico

Statista Consumer Insights report

Brand KPIs for beer: Tecate in Mexico

This report is based on the performance of Tecate in Mexico. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Tecate against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Table of contents

Selected insights on brand KPIs for beer: Tecate in Mexico

  • Tecate's branding resonates more with Gen Z
  • Tecate generally appeals to men more than women
  • Among Tecate enthusiasts, 35% fall under the high-income category
  • Among Tecate fans, 28% claim that beer products are part of their everyday life
  • 80% of Tecate drinkers display loyalty towards the brand

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