Brand KPIs for beer: Sol in Mexico

Statista Consumer Insights report

Brand KPIs for beer: Sol in Mexico

This report is based on the performance of Sol in Mexico. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Sol against the beer industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Selected insights on brand KPIs for beer: Sol in Mexico

  • Sol's branding resonates more with Millennials
  • Sol generally appeals to women more than men
  • Among Sol enthusiasts, 36% fall under the high-income category
  • Among Sol fans, 32% claim that beer products are part of their everyday life
  • 75% of Sol drinkers display loyalty towards the brand

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