Target audience: Consumers in Jalisco (Mexico)

Selected insights on target audience: Consumers in Jalisco (Mexico)

• 16% of consumers in Jalisco have a migrant background
• 25% of consumers in Jalisco regularly play soccer
• Consumers in Jalisco access the internet via a laptop more often than the average consumer in Mexico
• 17% of consumers in Jalisco are active on Twitch
• Digital advertising touchpoints of consumers in Jalisco are similar to those of the average consumer in Mexico

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints