Target audience: Consumers in Durango (Mexico)

Selected insights on target audience: Consumers in Durango (Mexico)

• 16% of consumers in Durango have a migrant background
• 23% of consumers in Durango regularly go running and jogging
• Consumers in Durango access the internet via a laptop less often than the average consumer in Mexico
• 96% of consumers in Durango are active on Facebook
• Consumers in Durango remember seeing ads on search engines less often than the average consumer in Mexico

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints