Target audience: Consumers in London, England (United Kingdom)

Selected insights on target audience: Consumers in London, England (United Kingdom)

• London, England has a rather large migrant community
• A relatively large share of consumers in London, England play basketball
• Consumers in London, England access the internet via a desktop PC more often than the average consumer in the United Kingdom
• The social network LinkedIn is more popular in London, England than in other regions of the United Kingdom
• Consumers in London, England remember seeing ads on editorial websites and apps more often than the average consumer in the United Kingdom

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints