Online dating: Grindr users in the United Kingdom

Consumer Insights report

Online dating: Grindr users in the United Kingdom

This report offers the reader a comprehensive overview of Grindr users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Grindr users in the United Kingdom (''brand users'') against UK online dating users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online dating: Grindr users in the United Kingdom

  • Grindr is more popular among Generation Z than other online dating services
  • Compared to other online dating services, Grindr has a relatively high share of male users
  • Grindr has a larger share of users with a high income than other online dating services
  • Grindr users are more likely to live in cities and urban areas than online dating users in general
  • An honest and respectable life is less important to Grindr users than to other online dating users

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