Gen Z video streaming consumption in the United States

Statistics report on video streaming consumption among Gen Z in the United States

Gen Z video streaming consumption in the United States

This statistics report looks at the video streaming behavior among Gen Z in the United States. Beginning with facts on general media and streaming consumption among this demographic, the report then goes on to explore popular services and platform types, before giving insights into devices they use to stream content, as well as data on general streaming behavior.

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Table of contents

Overview

6
  • Premium Statistic Daily media activities of Gen Z in the U.S. 2023
  • Premium Statistic Share of entertainment screen time activities in the U.S 2023, by age
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Premium Statistic Usage of tools during video content consumption in the U.S. 2023, by generation
  • Premium Statistic Video streaming habits of Gen Z consumers in the U.S. 2023
  • Premium Statistic Number of video streaming services Gen Z use in the U.S. 2020-2023

Platform types

4
  • Premium Statistic Preferred type of video streaming and TV subscriptions in the U.S. 2023
  • Premium Statistic Share of SVOD resubscribers in the U.S. 2022, by generation
  • Premium Statistic Benefits of SVOD services in the U.S. 2023, by generation
  • Basic Statistic Users turning to FAST before browsing SVOD services in the U.S. 2023, by generation

Platforms

4
  • Premium Statistic Gen Z adults using SVOD and vMVPD services in the U.S. 2023
  • Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
  • Premium Statistic Frequency of using Netflix in the U.S. 2023, by generation
  • Premium Statistic Gen Z’s Netflix and Disney+ consumption trend in North America 2021-2023

Streaming devices

3
  • Premium Statistic Devices used to watch video content in the U.S. 2023, by age group
  • Premium Statistic Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation
  • Premium Statistic Time spent watching FAST on connected TV in the U.S. 2022, by age

Consumer behavior

9
  • Premium Statistic Gen Z deciding independently or as a family about streaming platform in the U.S. 2023
  • Premium Statistic Gen Z’s important factors when considering a streaming subscription in the U.S. 2023
  • Premium Statistic Gen Z deciding about streaming content to watch in the U.S. 2023, by age
  • Premium Statistic Most preferred streaming content among in the U.S. 2023, by age
  • Premium Statistic Gen Z’s important factors to keep streaming subscription in the U.S. 2023, by age
  • Premium Statistic Consumers only signing up to stream one show in the U.S. 2023, by age group
  • Premium Statistic Impact of rising streaming costs on Gen Z in the U.S. 2023
  • Premium Statistic Video streaming subscribers as part of wireless price promotion in the U.S. 2023
  • Premium Statistic Sharing of video streaming service passwords in the U.S. 2023, by generation
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FURTHER REPORTS

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