E-commerce in Croatia

Statistics report on e-commerce in Croatia

E-commerce in Croatia

This study presents facts and figures on the Croatian e-commerce market. Following a general overview, the report provides information on the country's leading web shops, online shopping behavior, and cross-border purchasing habits. Furthermore, the study includes chapters on parcel delivery and e-commerce payment methods.

Table of contents

Overview

9
  • Basic Statistic Share of SMEs selling through e-commerce in the EU 2023, by country
  • Basic Statistic Share of SMEs selling B2B & B2G on a website in the EU 2023, by country
  • Premium Statistic Share of online shoppers in the CEE region 2024, by country
  • Premium Forecast E-commerce market revenue in Croatia 2018-2029
  • Premium Forecast E-commerce market ARPU in Croatia 2018-2029
  • Premium Statistic Share of e-commerce in retail sales in Croatia 2017-2028
  • Basic Statistic E-commerce share in enterprises' revenue in Croatia 2013-2024
  • Premium Statistic Online shopping penetration in Croatia 2010-2024
  • Premium Statistic Share of population selling goods or services online in Croatia 2019-2023

Online shops

8
  • Basic Statistic Share of enterprises with web sales in Croatia 2013-2023
  • Basic Statistic Share of companies with B2B/B2G web sales in Croatia 2013-2024
  • Basic Statistic Share of companies with web B2C sales in Croatia 2013-2024
  • Premium Statistic Distribution of online shops in Croatia 2025, by sector
  • Premium Statistic Estimated monthly sales of online shops in Croatia 2025, by sector
  • Premium Statistic Leading online shops in Croatia 2023, by net sales
  • Premium Statistic Croatians' favorite types of online shops 2024
  • Premium Statistic Croatians' favorite online shops 2024

Online shopping behavior

7
  • Premium Statistic Annual online shopping expenditure per capita in Croatia 2023
  • Premium Statistic Frequency of online purchases in Croatia 2024
  • Premium Statistic Product categories most frequently bought online in Croatia 2023
  • Premium Statistic Frequency of making online purchases in Croatia 2023, by product category
  • Premium Statistic Online shopping by generation in Croatia 2024
  • Premium Statistic Most important criteria when making e-commerce purchases in Croatia 2023
  • Premium Statistic Factors affecting Croatians' choice of online shops 2024

Cross-border e-commerce

5
  • Premium Statistic Share of Croatian online shops selling internationally 2024
  • Premium Statistic Share of Croatians ordering from domestic and foreign webshops 2021-2024
  • Premium Statistic Online purchasing nationally and cross-border in Croatia 2023
  • Premium Statistic Reasons for cross-border online shopping in Croatia 2023
  • Premium Statistic Average order value in domestic and foreign online shops in Croatia 2020-2024

Parcel delivery

7
  • Premium Statistic E-commerce delivery method preferences in Croatia 2024
  • Premium Statistic Courier, express and parcel (CEP) market volume in Croatia 2015-2024
  • Premium Statistic Number of parcel lockers in Croatia by provider 2021-2024
  • Premium Statistic Shipping service providers offered by webshops in Croatia 2023
  • Premium Statistic Online order tracking habits in Croatia 2024
  • Premium Statistic Most important factors in the e-commerce delivery process in Croatia 2024
  • Premium Statistic Most common ways of returning packages in Croatia 2024

Payment methods

4
  • Premium Statistic Most common payment methods offered by online shops in Croatia 2023
  • Premium Statistic Share of online purchases in Croatia 2020-2024, by payment method
  • Premium Statistic E-commerce payment method usage in Croatia 2023
  • Premium Statistic E-commerce payment upon delivery usage in Croatia by region 2023
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