Private label market in Italy

Statistics report on the private label market in Italy

Private label market in Italy

This report presents statistical data regarding the market of private labels in Italy. The first chapter gives an overview on the consumer goods sold under store brands in Europe and Italy, while the other chapters provide private label insights on both food and non-food categories in Italy. A final chapter is dedicated to consumer trends.

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Table of contents

Overview

7
  • Premium Statistic Value share of private label FMCG in Europe 2024
  • Premium Statistic Private label share of grocery retail in Europe 2023, by country
  • Premium Statistic Store brand consumer goods sales in Europe 2022
  • Premium Statistic Value share of private labels in Italy 2023, by category
  • Premium Statistic Market share of store brands in Italy by region 2023
  • Premium Statistic Value share of consumer packaged goods store brands in Italy by retail format 2023
  • Premium Statistic Inflation rate of consumer packaged goods store brands in Italy 2023

Food and non-food market shares

8
  • Premium Statistic Value share of consumer goods store brands in Italy by retail format 2023
  • Premium Statistic Private labels market share in Italian total grocery retail 2019-2023
  • Premium Statistic Private label market share in traditional grocery retail in Italy 2019-2023
  • Premium Statistic Italy: private label value share of food and beverage retail 2020-2023
  • Premium Statistic Italy: private label value share of personal care retail 2020-2024
  • Basic Statistic Italy: private label value share of home care retail 2020-2023
  • Premium Statistic Value share of private label fruit and vegetables in Italy 2022, by product
  • Premium Statistic Italy: organic food private label share in grocery chains 2021

Grocery sales

6
  • Premium Statistic Sales revenue of private labels in Italian total grocery retail 2019-2023
  • Premium Statistic Sales revenue of private labels in traditional Italian grocery retail 2019-2023
  • Premium Statistic Sales revenue of private labels in Italian discount stores 2019-2023
  • Basic Statistic Revenue of private label companies in Italian grocery retail 2013-2022
  • Premium Statistic Sales revenue forecast of private labels in Italian grocery retail 2021-2030
  • Premium Statistic New private label products sales as share of total sales in retail in Italy 2019-2022

Non-food sales

5
  • Basic Statistic Italy: CPG private labels sales value and volume growth in home care retail 2023
  • Basic Statistic Italy: CPG private labels sales value and volume growth in personal care retail 2023
  • Basic Statistic Italy: CPG private labels sales value and volume growth in pet care retail 2023
  • Basic Statistic Italy: CPG private labels sales value and volume growth in online retail 2023
  • Basic Statistic Italy: CPG private labels sales value and volume growth in pet shops 2023

Consumer trends

9
  • Premium Statistic Italy: most affordable food stores for own brand products in 2023
  • Premium Statistic Consumers who bought store brand or name brand groceries in Italy 2023
  • Premium Statistic Consumers who bought store brand groceries by macro-region Italy 2023
  • Premium Statistic Consumers who bought store brand groceries by age Italy 2023
  • Premium Statistic Change in purchase frequency of private label groceries among consumers in Italy 2023
  • Premium Statistic Factors when purchasing private label groceries among consumers in Italy 2023
  • Premium Statistic Consumer preference for supermarket or discount store private labels in Italy 2023
  • Premium Statistic European consumers who bought fashion from a store brand 2023, by category
  • Premium Statistic Evolution of private label according to private label partner companies in Italy 2022
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