Beauty and personal care e-commerce in Germany

The beauty and personal care e-commerce market is a multi-billion-dollar industry and has seen rapid growth in recent years. This has been helped by the rise of apps such as TikTok which have caused trends and products to go viral, consequently boosting sales. The German online beauty and personal care market, although much smaller than that of the United States and China, has also evolved and grown in recent years. This report provides a breakdown of figures from key sectors, including beauty tech, one of the newest trends in the industry. The chapters also contain data on big brands such as Douglas, Sephora, and Shop Apotheke, as well as, on consumer behavior.