E-Learning

Statista overview report on the global market for online education

E-Learning

The market for online education products and services has grown rapidly over the past decade, as total revenue in the industry approximately tripled in the period between 2017 and 2024. With consistently increasing numbers of users and service providers, the e-learning market is following on from its pandemic-fueled success into a sustained period of growth. New challenges may be coming down the pipeline, however, as venture capital funding for new online education start-ups abruptly dropped off in 2022 and as new technologies, such as AI and machine learning, disrupt the current status-quo in the market.

This report provides an overview of the global market for online learning products and services. It analyses the development and forecasts for the largest national markets and the different market segment in the e-learning industry - namely, online university education, online learning platforms, and professional certificates - by looking at growth in revenue, users, market penetration, and other key metrics. Company-level case studies provide further insights into the key players in the industry, while data from Statista's Global Consumer Survey provides a look at the demographic and occupational breakdown of online education users.

Table of contents

Global market overview

  • Introduction to the online education market
  • Definition of market segments
  • Methodology and data sources
  • Number of users worldwide
  • Global revenue
  • Penetration rate of e-learning market segments
  • Venture capital funding of online education companies

The top five e-learning markets
  • Overview of the top five markets
  • Demographic structure of online education users
  • Revenue in the United States and China
  • Revenue in the UK, India, and Canada
  • The top five online university education markets

Online university education
  • Revenue and average revenue per user
  • Factors determining online university recommendation rate
  • Online university profiles

Online learning platforms and professional certificates
  • Revenue and average revenue per user
  • Demographic breakdown of online professional certificate users
  • Growth of massive open online courses (MOOC)
  • Company profiles

Conclusion
  • Education and learning services usage by economic sector
  • Outlook for the online education market
  • ​​

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