Digital music: Spotify users in Korea

Consumer Insights report

Digital music: Spotify users in Korea

This report offers the reader a comprehensive overview of Spotify users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spotify users in Korea (''brand users'') against Korean digital music buyers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Spotify users in Korea

  • Spotify is more popular among Generation Z than other digital music services
  • Compared to other digital music services, Spotify has a relatively high share of male users
  • Spotify users have a similar income distribution as digital music buyers in general
  • Spotify users are more likely to live in megacities than digital music buyers in general
  • Making their own decisions is more important to Spotify users than to other digital music buyers

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