Online dating: Tinder users in the Netherlands

Consumer Insights report

Online dating: Tinder users in the Netherlands

This report offers the reader a comprehensive overview of Tinder users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tinder users in the Netherlands (''brand users'') against Dutch online dating users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Tinder users in the Netherlands

  • The share of online dating users using Tinder grew by 17 percentage points since 2021
  • Like other online dating services, Tinder has a high share of users that are part of Generation Z
  • Tinder has more male than female users
  • 35% of Tinder users have a technical or vocational education
  • Making their own decisions is less important to Tinder users than to other online dating users

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