Online dating: Hinge users in the United Kingdom

Consumer Insights report

Online dating: Hinge users in the United Kingdom

This report offers the reader a comprehensive overview of Hinge users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hinge users in the United Kingdom (''brand users'') against UK online dating users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online dating: Hinge users in the United Kingdom

  • The share of online dating users using Hinge grew by 5 percentage points since 2021
  • Hinge is more popular among Generation Z than other online dating services
  • Compared to other online dating services, Hinge has a relatively high share of male users
  • 8% of Hinge users have a technical or vocational education
  • Success and career advancement are relatively important to Hinge users

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